How PITS Market Research Team Enhances Data Insights | PIT Solutions - Exploring the Crucial Role of the Market Research Team at PITS

By Dheeja GS on February 28, 2025

Exploring the Crucial Role of the Market Research Team at PITS

In the fast-paced IT industry, the market research process plays a vital role in helping businesses gather, analyze, and interpret data about technological trends and the competitive landscape. Through comprehensive research and analysis, companies can make well-informed decisions, seize growth opportunities, and craft winning strategies to stay ahead in a rapidly evolving market.

At PIT Solutions our Market Research Team  serves as a cornerstone of this effort, delivering high-quality data insights and actionable intelligence to support clients across various domains. The team undertakes numerous key activities to ensure that clients remain competitive and data-driven.

Supporting Scholarly Open Access Publishing

One of our specialized functions involves collaborating with an open-access publisher of scholarly articles. We address client requirements through the JIRA platform, managing diverse research and data-related tasks, including data copying and profiling.

Data Copying: Building Comprehensive Author Databases

Data copying involves extracting and organizing detailed information about authors from academic journal articles. Key data elements we capture include:

  • Author Details: Names, affiliations, and contact information when available.
  • Publication Information: Titles of papers, conference details, dates, and hosting locations.

Accurate and meticulous data copying forms the foundation for building comprehensive databases, supporting literature reviews, and tracking research trends and developments. This step is integral to the overall market research process, ensuring that valuable insights are gathered effectively.  

Data Profiling: Analyzing Author Contributions and Impact

Data profiling takes this information further by systematically analyzing and summarizing detailed author data to assess their academic contributions and research impact. Key aspects of profiling include:

  • Full Names and Affiliation Details: Ensuring accurate identity and association information.
  • Geographical Information: Country and country codes for precise location mapping.
  • Publication Metrics: Platforms, citation counts, and h-index scores to measure academic impact.
  • Unique Identifiers: Scopus IDs, Dimension IDs, and Google Scholar links for easy tracking.

Leveraging Key Research Platforms for Accurate Profiling

To ensure comprehensive author profiling, the team taps into leading research databases and tools:

  • Scopus: A renowned citation and abstract database, providing insights into author profiles, citation counts, and unique identifiers.
  • Google Scholar: A widely used platform indexing scholarly articles, providing key publication and citation metrics.
  • Dimensions: Offering unique Dimension IDs for precise author identification and data retrieval.

As a leading market research company, PITS ensures high-quality data insights to support decision-making and business strategies. After data collection and profiling, the team conducts meticulous quality checks, focusing on missing values, duplicates, and anomalies. Once the data meets quality benchmarks, the information is finalized and sent to clients, with tickets closed on the JIRA platform.

Driving Insights and Supporting Academic Excellence

The efforts of the Market Research Team at PITS extend beyond data collection and analysis. By delivering precise and actionable insights, we help clients maintain robust databases, better understand author contributions, and uphold the integrity of academic publishing. Our dedicated approach empowers informed decision-making and contributes to the broader academic and technological ecosystem.

Through these contributions, PITS continues to position itself as a trusted partner in market research, driving research insights and innovation for our valued clients, providing businesses with an advanced market research process and actionable insights. Our commitment to research excellence ensures that clients receive high-quality data solutions tailored to their needs.

Looking for Expert Market Research Solutions? Contact PITS Today!

PITS specializes in delivering high-quality data insights for academic publishing, technology trends, and business intelligence. Get in touch today to leverage data-driven decision-making!

 

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